Measuring program performance

Track conversion rates, referral sources, UTM parameters, geolocation data and more to understand ROI and performance of your partner program.

This feature is only available on Business plans and above.

On any given day, Dub tracks upwards of 5 million clicks, conversion, and commission events.

With the sheer volume of data that’s tracked, it is important to be able to easily filter and create reports to help marketing teams make informed decisions.

In this guide, we’ll walk you through how to use the program analytics tab get the most out of your partner program’s events and engagement data.

Where to find your program analytics?

When viewing your Partner Program navigation, click on the Analytics page, in the Insights group:

Program analytics views

Your program analytics dashboard consists of several views:

1. Analytics chart
2. Partner data table
3. Aggregated data for different facets (top views)

1. Analytics chart

This is the default view and shows you the number of click events in a time-series chart over time. You can also select leads or sales to view their chart and data.

Data toggle

You can change the data displayed by clicking the 123 | $ toggle in the top right of the data type section.

By default $ is selected, as it related directly to your reward types. Switching to 123 will change any monetary values to their specific reward count. If your program has other monetary rewards (clicks, leads, sales), their dollar amount will show as well.

Chart toggle

You can change the chart type displayed by clicking the time-chart | conversion funnel toggle in the top right of the chart area.

When the chart type is switched to conversion funnel, you can view the percentage of customers that complete each stage of the sale conversion. In this example, 0.58% of clicks have resulted in a customer making a purchase.

2. Partner data table

This table shows your partners performance for each of the data types from the time-series chart (clicks, leads, and sales). The matching data column is sorted by most-to-least, so you can quickly see who is the top performer for that category.

3. Aggregated data for different facets (top views)

These are more commonly known as the “Top Views” in Dub Analytics. These views show your top links, countries, cities, devices, and more.

Each section has their own tabs to select different data for you to explore your program data further. These are grouped by the following categories:

• Links - Short Links and Destination URLs
• Referrals - Referrers and UTM Parameters
• Location - Countries, Cities, Regions, and Continents
• Tech - Devices, Browser, OS, and Triggers

Filtering your data

With all this data, it’s important to be able to filter and make better decisions. You can click the Filter button in the top left will show you the options available.

Filter	Description
Ask AI	Use natural language to query your analytics - eg: “mobile chrome users US only”, “UK android users”
Group	Select a specific partner group
Partner	Select a specific program partner
Country	Select a specific county
City	Select a specific city
Continent	Select a specific continent - N. America, Europe, etc
Device	Select a specific device - Desktop, Mobile, Tablet, etc
Browser	Select a specific browser - Chrome, Safari, Firefox, etc
OS	Select a specific operating system - Windows, Mac OS, etc
Referer	Select the specific website a visitor arrived from